Demystifying game development is the only way we will encourage more people to join the games industry - and as a result, have more voices in the room to make even better games.
Art Director
Arrogant Pixel
Ceo
Wyrdren Games
Lecturer
University of West London
Speaker
Debug U 2023
Konsoll Connect 2023
Develop: Brighton 2023
EGX Rezzed 2023
WASD x IGN 2023
Game Dev London Expo (GDLX) 2023
Limit Break Opening Ceremony (Online) 2023
Rapture Gaming Festival 2023
Awards & Nominations
Best representation of Women in a video game - women in Games Awards 2022 - Spellbound: The Magic Within (nominated)
Game Dev Hero Awards 2022 - Progression advocate (finalist)
Narrative Excellence - London Games Festival 2022
Tech Women 100 2023 (finalist)
As the Founder and Creative Director of Wyrdren, Sally has led the charge in crafting immersive stories and experiences. Her work on titles like "Spellbound: The Magic Within" showcases her knack for pushing the boundaries of interactive storytelling and captivating audiences with rich narratives.
Sally's commitment goes beyond game development. She's a passionate advocate for diversity and inclusivity in the gaming industry, actively serving as a 'Women in Games' Ambassador and an 'Into Games' Video Games Ambassador. Her dedication aligns seamlessly with her mission to shape a more inclusive gaming community.
In academia, Sally dons the hat of a Game Design Lecturer at the University of West London. Her role involves nurturing the next generation of game developers, effectively shaping the future of the gaming industry through education.
But that's not all. Sally extends her mentorship to underrepresented individuals in the UK games industry through the Limit Break Mentorship committee, fostering a strong sense of community and support.
As Art Director at Arrogant Pixel, she enhances the visual aspects of games and manages the largest department, championing her team's growth from juniors to seniors.
Sally is a sought-after speaker at gaming conventions and events, addressing vital topics like Equality, Diversity, and Inclusion (EDI), the importance of diversity in character design, practical guidance for entering the gaming industry, and setting up effective portfolios.
Sally's journey through the digital arts, gaming, and advocacy is a commitment to making the gaming industry more inclusive, diverse, and empowering for all. Join her on this remarkable adventure
Art Director, Indie Company CEO, University Lecturer & Public Speaker.
Articles & Podcasts
06 March 2024
18 December 2023
07 NOVEMBER 2023
31 AUGUST 2022
10 August 2022
12 MAY 2022
29 APRIL 2022
Achievements, Partners and Awards
UK Games Fund Round 8
Wyrdren is proudly a recipient of Round 8 funding by the UKGF in 2022.
BAFTA
Sally is a BAFTA Connect Member.
Tech women 100
Sally was a finalist in the TECH Women 100 list in 2023.
LImitbreak mentoring
Sally has mentored on the LimitBreak Mentorship program and more recently in 2023 was selected as part of the Limit Break committee.
THE GAME AWARDS FUTURE CLASS 2023
Sally was selected to be a part of the 2023 The Game Awards Future Class cohort.
Into Games
Sally is a Video Games Ambassador volunteering on the program set up by IntoGames.
Game dev heros nominee 2022
Sally was a Game Dev Hero 2022 finalist in the category of ‘Progression Advocate’ for her work around inclusion in the industry.
#Raisethegame
Wyrdren Games is a Pledge Partner of #RaiseTheGame Diversity Pledge
Women in Games Ambassador
Founder Sally has passionately and proudly been a Women in Games Ambassador since 2019.
London Games Festival Offical Selection
Spellbound: TMW was chosen for the category of narrative excellence in the London Games Festival Offical Selection.